The advertising activities of bloggers and public figures who advertise on social networks are not exempt from legal requirements. The Competition Committee regularly monitors the compliance of advertising materials distributed on social networks with the requirements of the Law of the Republic of Uzbekistan «On Advertising».
According to the committee, a list of 110 bloggers currently active on social networks has been formed. The advertising materials posted on their pages are monitored on a daily basis.
As a result of the monitoring, it was found that 12 bloggers posted advertising information contrary to the requirements of advertising legislation.
In connection with the registered violations, administrative liability measures have been applied to these bloggers in the manner prescribed by law.
Advertisements by celebrities are also under control
The Competition Committee is not limited only to the activities of bloggers. According to the committee, a list of singers, actors, actresses, and athletes widely known to the public in the republic has also been formed. Their statements regarding advertising on social networks are monitored regularly.
This means that individuals with a large audience must also comply with legal requirements when posting advertisements on social networks.
Truthfulness is required in advertising
The committee urges advertisers, advertising producers, and distributors, including bloggers and public figures, to strictly comply with the requirements of the Law «On Advertising» when posting promotional materials.
In particular, it was emphasized that it is important to ensure truthfulness and reliability in advertising, and not to disseminate information that could mislead consumers or create a false impression about goods and services.
In other words, the fact that an advertisement is posted on a social network does not exclude it from legal requirements. Every party involved in advertising relations must comply with the established requirements.
The committee recalled that ignorance of legislative requirements or an indifferent attitude towards them does not exempt from liability.
In cases of violation of advertising legislation, enforcement measures established by law are applied to the guilty parties.
The Competition Committee stated that it will consistently continue measures aimed at further strengthening monitoring of advertisements distributed on social networks, identifying and preventing violations, protecting consumer rights, and ensuring legality in the advertising market.
